Overview
The Trek Marketing Team partners with Property Managers and Business Development teams to enhance listing performance, drive demand, and strengthen brand visibility across all Trek-managed portfolios. We support both prospective unit evaluations and active listing optimization to ensure consistent quality, engagement, and growth.
All marketing-related requests begin by submitting a ticket through Trek's Knowledge Base. This ensures requests are assigned, tracked, and completed efficiently. Here are some of the ways our team can support you!
Revenue Management Analysis (RMA
Purpose
An RMA (Revenue Management Analysis) provides a market-driven performance estimate for prospective units under consideration for onboarding. It is designed to help PMs and BD representatives prepare data-backed proposals and revenue expectations for property owners, realtors, or referral partners.
Process
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Submit an RMA Request Form below.
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Include property address, key features, and any comparable units.
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The Revenue Management team analyzes market data to forecast potential ADR, occupancy, and RevPAR. While the Marketing Team will provide a PDF presentation for you to share with your prospect or realtor.
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A summary report, with comp sets, is provided to support your owner or prospect discussion.
When to Request an RMA
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Evaluating a new property for potential onboarding.
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Preparing an owner presentation or proposal.
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Reviewing market opportunity for expansion.
Unit Optimization Review
Purpose
A Unit Optimization Review helps improve the visibility and performance of active listings that may be underperforming or not meeting revenue expectations. These reviews are typically initiated by the PM or triggered by an owner inquiry.
Process
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Submit a Unit Optimization Review Form in HubSpot.
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The Marketing Team reviews OTA and direct booking performance metrics, including ranking, conversion rate, and engagement.
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We assess photos, headlines, descriptions, and amenities for compliance with brand standards and best practices for OTA optimization.
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Targeted updates are made (photo order, headline copy, amenities), and A/B tests are run to measure the performance impact.
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Results are monitored, and improvements are shared with the PM and Revenue team.
Typical Triggers for Review
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Low booking activity or drop in visibility.
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Owner requests to review their unit performance.
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Seasonal refresh (photo updates, rate strategy, content optimization).
General Marketing Support
Purpose
For all other marketing-related needs, use the General Marketing Support Form. This ensures brand consistency, timely coordination, and alignment across digital and print materials.
Examples of Requests
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Custom or co-branded marketing collateral (flyers, postcards, decks).
- Business development campaigns for prospective homeowners or realtors.
- Outbound email, direct mail, ads, and list building.
- CRM use, training, and opportunity management tools.
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Email marketing campaign design, setup, or copywriting.
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Social media post creation or scheduling.
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Asset requests (logos, photos, brand templates).
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Copy review for owner or guest communications.
Cross-Team Collaboration
The Marketing Team works closely with:
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Revenue Management: to align pricing and rate strategies with performance goals.
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Channel Management: to ensure optimized listings are accurately reflected across OTAs.
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Operations & Guest Services: to ensure updates reflect actual property details and guest experiences.
Support & Resources
All Trek support forms and process documentation are available in the Knowledge Base, and you can use the search bar to find any topic.
If you’re unsure which form to use or need help with multi-unit requests, contact marketing@treklv.com for assistance.